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Maybelline New York Partners with MasterCard Canada as Makeup Sponsor of Toronto Fashion Week

Released: January 27, 2012

 

As Toronto Fashion Week fast approaches, what weren't we just at fashion week yesterday, news of sponsors and partners are slowly coming out of the woodwork. The latest, Maybelline New York Canada has partnered with World MasterCard Fashion Week as Official Makeup Sponsor. "This three year collaboration will kick off with the Fall 2012 Collections (March 12th to 16th) and will feature exciting partnerships, innovative promotions, digital initiatives and most importantly – inspiring makeup artistry on the runway in partnership with each individual designer."

"Leading the beauty team backstage will be homegrown talent, Grace Lee. As the new face for the brand in Canada, Grace comes to Maybelline New York with an exceptional roster of experience having worked backstage at major shows in Paris, London and New York as well as having done makeup for major magazines and a-list celebrities.  Grace will be developing creative, trend-driven looks at fashion week – then inspiring women ."

“Fashion is a big part of Maybelline’s DNA, so we are thrilled about today’s announcement,” says Stephanie Binette, Brand Director for Maybelline New York in Canada. “We love how fashion and beauty come together on the runway at Fashion Week. We will be there as the trend translator for the everyday woman, making it effortless and accessible to explore new looks.

And with a new lead sponsor, Mastercard, out goes LG Fashion Week and in comes World MasterCard Fashion Week. 

Find out more maybelline.ca

 

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