First off, the right colour is very important. Anything too light or too dark will look unnatural. The best colors for blush to choose are those which are close to your skin tone. One trick some people use is considering the colour on your cheeks after a workout, or after pinching your cheeks for a few seconds.
Usually, darker skin tones will benefit from wine or burgundy colours, (MAC Flirt & Tease, $24) while lighter skin tones look best with pink hues, (MAC Pink Swoon, $24). Another factor to understand is intensity. If the colour is too deep it can look loud or flashy on lighter skin tones. And if the colour is too weak, it will disappear on darker skin tones.
Next, consider the type of blush you should use. There are three main types; powder, cream, and gel. When choosing the right one, you must look at the type of skin you have. For example if your skin has a lot of texture to it (acne scars, wrinkles) try to avoid using cream , gels or blush with shimmer, which will just intensify this texture.
Powder blush is great for most skin types, if you are just starting to wear blush then powder is a safe choice. It’s especially good for oily skin types. Cream blush is best for dry skin because of its moisturizing factors, (Urban Decay Afterglow Glide-On Cheek Tint in Crush, $29). Lastly, gel blush is good for oily to normal skin types. Using gel blush well takes a lot of practice, it is hard to use because it does not spread easily and dry’s very fast (Tarte Natural Cheek Stain, $30)
One of the most common mistakes of makeup application is the placement of blush. When blush is applied wrong it will not enhance your natural beauty and instead you will end up looking like a porcelain doll. People are usually told to apply blush to the apples of their cheeks, this is true, however the common mistake made, is that woman stop at this point in the process.
When using powder blush, make a big smile to find the apples of your cheeks. Next gently apply blush brush onto the apples of your cheeks, start from the middle of the apple then tap lightly upwards towards your temple, and hairline. Afterwards, look and make sure there are no harsh lines on your cheeks, if so make sure to blend out the lines with a sponge, or use another brush with no product on it to buff or soften the colour. If the colour is not intense enough for you, repeat the first step again. Always start with small amount of product first, and then build from that.
Now when applying cream or gel blush, use the same technique as powder blush, but use a stippling brush, (Sephora, Professional Stippling Brush, $35) or your fingers. Lightly tap the color onto the apples of your cheek. Blend the blush in small circular motions outward. Fingers are good to use for creams and gels because it heats up the product for easier application. After colour is applied use a translucent setting powder to set the blush or allow for long lasting wear.
By following the steps above you will achieve a natural glow that will enhance your beauty and not mask it!