ELIZABETH ARDEN BEAUTIFUL COLOUR EYE SHADOW SINGLES AND DUOS
MAY 21, 2012
24/7 an abbreviation meaning non-stop open for service night and day. But in the makeup world? We took our cues from 24/7 for the new multitasking Beautiful Colour Eye Shadow singles and duos from Elizabeth Arden. Elizabeth Arden has also just announced a new Global Makeup Artist - Rebecca Restrepo.
24/7 Colours and Duos
24 single colours and 7 duos makeup this collection of eyeshadow. Colour rich pigments that blend beautifully together. The colours are buildable so the more shadow you put on the more intense the look - this we love as it allows for colours to be worn during the day, more subdued and during the night with a more intense application. "My personal favourites, for the summer, are amethyst and golden orchid." - Rebecca Restrepo
24/7 Coverage
The new shadow create a fine layer on top of the eyelid, this is primarily with the new Advanced Pigment Technology. The pigments, start off dry and this unique technology coats each with a silky silicone. Through a further process, the particles are made smaller and they spread out creating a fine layer that stays on top of the eyelid and not in the crease.
24/7 Benefits
While going through the above process, the pigment particles are also blended with Retinyl Linoleate and vitamin C and E. Retinyl Linoleate, a gentle vitamin A benefits are reducing the look of fine lines and wrinkles and increasing the production of natural collagen. Anti-oxidants Vitamin C and E help neutralize free radicals around the eye.
Left Rebecca Restrepo and beauty connexion founder Roula Panagiotopoulos
"Gone are the days of the no makeup, makeup look, this season add a pop of colour to your shadow." Rebecca Restrepo. Rebecca joined the Elizabeth Arden team in 2012. She is a native New Yorker where she studied painting and fashion at FIT and the School of Visual Arts.
Elizabeth Arden Beautiful Colour Eye Shadow singles and duos is available at Elizabeth Arden counters, Shoppers Drug Mart Walmart, The Bay, Sears, London Drugs and Pharma Plus).
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