PRADA BEAUTY FALL WINTER 2012/2013
February 26, 2012
“Virtual Princesses” by Redken Creative Consultant Guido almost stole the Prada Fall 2012 show in Milan. Guido vision was to make all of the models into what he called a virtual girl. The futuristic, two-toned look provided a contrast to Miuccia Prada’s restrained yet lavish collection.
“All hair is away from the face – there’s no emotion and all of the personality is taken away. I envisioned the way a ‘virtual girl’ is drawn in a cartoon. Then I added these different colored extensions – white, red and black, which adds to the synthetic feeling of the hair. I used colors which looked most dramatic against each of the models’ real hair. The different colors give you that pop of fakeness so we’re not talking about reality. Like a futuristic princess.” – Guido, Redken Creative Consultant
Redken Products:
 thickening lotion 06 all-over body builder
hardwear 16 super-strength gel
iron silk 07 ultra straightening spray
forceful 23 super-strength finishing spray
Create the Look:
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Layer thickening lotion 06 and hardwear 16 on the top portion of the hair when wet and brush straight back.
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Blow-dry hair straight, continuing to brush straight back.
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Apply iron silk 07 from the mid-shaft to ends of the hair to protect hair from heat iron and then use a straightening iron to give it a crisp, extremely straight look.
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Finish with forceful 23 to keep the style in place and looking extra sleek.
** The color was added using extensions at the show, but for those who aren’t afraid to try a pop of color for themselves, ask your Redken colorist (see redken.com for salon locations) to recreate the look.
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