July 29, 2014

MASCARA: NEW IN STORES
November 28, 2011



Eyes are the window to the soul. And we couldn't agree more. That's why we are always on the hunt for the perfect mascara to accentuate the eyes and make them appear bigger for gazing into. Finding the perfect mascara takes time and a few tubes. But once you find that perfect mascara you are hooked for life.

Guide to the new mascaras:

VOLUME & LENGTH & FALSE LASH EFFECT
BOURJOIS PARIS COUP DE THEATRE 2 in 1 mascara. This replaces the conventional double coat mascaras with just one coat. Simultaneously apply the lengthening base and the colour all in one stroke via the micro reservoirs. At Shoppers Drug Mart and Murale. $24

LENGTH & CURL & FALSE LASH EFFECT
MARCELLE XTENSION PLUS MASCARA curls and lengthens. Its formula is light so it doesn't clump and isn't heavy so it doesn't weigh down your lashes. The curl lasts all day and into the evening. Launches in January 2012 at mass drug retailers. $12.50

LENGTH & VOLUME
BURBERRY EFFORTLESS MASCARA volumizing mascara. With beeswax to add volume to the lashes. Long lasting formula. At Holt Renfrew. $36

STIMULATE GROWTH & FALSE LASH EFFECT
THIERRY MUGLER METAMORPHOSIS IN SEDUCTIVE ANGEL COLLECTION stimulates the growth of lashes while it thickens. The applicator is like no other, it's silicone and it reaches even the tiniest lashes. At select Bay stores. $33

EVERY LAST LASH
CLARINS INSTANT DEFINITION mascara with a patented pending brush that covers each and every lash with mascara. The tip of the brush is an elastomer bristle tip that is ergonomic to hug the lashes at the inner and outer corner of the eye. At Clarins beauty counters across the country. $27

MIRROR MIRROR
The bullet as it is known launches December 1st at Holt Renfrew. One of the most coveted mascara's for its packaging (it's refillable) and formula. GUERLAIN LE NOIR G comes with it's own mirror. Fashioned after the Rouge G bullet lipstick the Le Noir is black lacquered metal case with a refillable mascara. The formula provides volume, length, curve and care (artemia salina extract) for fortified and more dense lashes. $50 / $28 refill


 
From left to right Bourjois Paris, Marcelle, Burberry, Thierry Mugler, Clarins and Guerlain.


Beauty Connexion Tip: for extra oomph to the lashes we like to curl ours first!

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