May 18, 2012




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I Love My Muff
November 22, 2011



Although i love my muff is all about tongue and cheek humour in promoting the brand, the product is anything but (pardon the almost pun). Ritz Clinging launched i love my muff as she saw a niche opportunity in the aisles of feminine care. The natural, paraben free, cruelty-free vegan products are not only eco-friendly but high-quality and serious feminine-care.


Emigrating from Laos to Canada Ritz was so grateful to live in a country with opportunities and freedom. i love my muff captured the attention of Manhattan retailer Henri Bendel (as the first one to carry the line) and internationally at Harvey Nichols.

Cleansing and feeling fresh is no longer a concern as all the ingredients in i love my muff are 100% natural. The clean line comes in blue, to elevate your mood or green to energize. If you are in the camp of most women that we interviewed (in confidence) you were taught that douching was a no no or to stay away from cleanser that upset the balance of your muff. Having said that i love my muff are external cleansing products not to be used on the interior.

The Products:

Clean: effective, gentle cleansers made from natural plant based lipids and cleansing from Coconut, Palm Kernel and Aloe Vera

Pure: refreshing mist for toning and cooling. Can also be used after shaving or waxing as it has antiseptic and soothing properties.

Soft: softens the delicate area. Use after shaving or waxing to calm irritated dry skin.

Fresh: i love my muff on the go.

I love my muff





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