For Joe Fresh the direction was "a pop of colour to go with the collection of mainly white and metallics". "There was also the request that the girls looked like they had been in the lipstick all day. - Grace Lee
To create the look Grace Lee, Maybelline New York's Lead Makeup Artist, used Vibrant Mandarin from the new Color Sensational Vivids Lipcolour for the colour and to create the "been in my lipstick all day look" she simply too a brush with a hint of translucent powder and brushed around the lip line to create a softer edge.
One the eyes, it's "the one" as Grace calls it ( the new The Rocket Volum' Express mascara ) . In a simple one of two strokes it creates lashes the look that a makeup artist would create.
Renowned model Pat Cleveland with finished look
Maybelline Lead Artist Grace Lee applying finishing touches
One quick coat of new The Rocket Volum' Express mascara
Joe Mimram discuss the Joe Fresh brand backstage
Photos: Christina Sideris, Elements Photography
See the Joe Fresh Spring 2013 Runway